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We find analytics extremely useful, but I don't think upper-management attaches as much monetary value to it as it should have because of their lack of understanding.
I believe it to be a HUGE value...My problem is I don't have the experience specifically in my background of implementing it from an analytics point of view. I have been following MS for a long time, and understand perfectly what's being said. But until now, have not been in a position with a company to best utilize ALL aspects of it. NOW I'm at a point where it's going to be critical moving forward that I get it right, the first time!
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Fire and Thermal Protection Engineers, Inc.