The 2012 Mobile Marketing Benchmark Report includes:
The correct use of mobile marketing has turned into an essential avenue for connecting with customers. When done effectively the use of mobile gives marketers a unique way to not only reach customers right where they communicate, but right when they are most inclined to accept messaging.
This 2012 study analyzed engagement in the channel by evaluating data from more than 1,300 companies. The resulting mobile report, MarketingSherpa's 2012 Mobile Marketing Benchmark Report, provides you with what you need to perform in the mobile market with confidence and vision. The mobile benchmark gives you the ability to: challenge the status quo within your organization, identify opportunities for growth, and build engaging mobile programs that convert targets.
Nokia's Tomi Ahonen at Mobile Web Africa recently said, "The average person looks at their phone 150 times a day, or once every six-and-a-half minutes of every waking hour."
This report will help you take advantage of this user frequency by showing you:
The entire buyer dynamic has changed. One touch on a smartphone touchscreen, or of a PayPal app, allows for a prospect to convert. It is important to note that the mobile-fueled buyer cycle is not identical across the board. Steps and tactics can change drastically from industry to industry. This was not lost on the MarketingSherpa research team, and this non-commissioned benchmark survey yielded comprehensive "plug-and-go" data visualizations for speaking to your organization's specific situations. The mobile marketing charts and research within include cross-referenced verticals and includes breakdowns by B2B, B2C, company size, industry and annual revenue. But, across the board, mobile marketing should start to saturate objectives and necessitate increased budgets.
With learning and optimization at our core, we are constantly looking to elevate our customers' experience. To that end, this title is the first in a series of newly formatted benchmarks. We learned from interaction with our buyers that the overwhelming majority used our data to:
This usage usually took the form of a presentation. For practicality and ease, we are now delivering our benchmark reports in a customer-inspired PowerPoint format. Our approach to gathering valuable data and insights has not changed and we will continue to be as thorough as possible. The 2012 Mobile Marketing Benchmark Report's insights will not only help you to develop and optimize an effective mobile marketing strategy, but these insights are now delivered in the most practical, pertinent, and customer-centric format.
The insights from 1,372 companies will show you opportunities for producing successful mobile marketing campaigns in 2013.