B2B Marketing Benchmark Report

Free Excerpt

See a few of the insights you'll get in the full version of the benchmark report


The 2012 B2B Marketing Benchmark Report includes:

  • 157 charts and analytical commentary
  • 1,745 surveyed marketers used
  • Marketing Insights: Automation, personas, propositions, content and more
  • Creating compelling value propositions that convert
  • Funnel Optimization Strategies: Journey to sales conversion
  • Success Stories: Revenue-oriented funnel marketing campaign supports 700% two-year growth; multichannel product campaign boosts sales pipeline by 30%