Additional Resources: Lead Generation for the Complex Sale

Brian Carroll of MECLABS:
Lead Generation for the Complex Sale

Boost the Quality and Quantity of Leads to Increase Your ROI

Lead Generation for the Complex Sale includes: How to align your team to get results Ways to create value for your prospective customers How to build a content process for multi-touch campaigns How to turn more leads into profitable customers And more to help you put your lead generation plan into action right away!

Approach the challenging complex sale with a proven methodology

With the complex sale emerging as the norm in today's business-to-business environment, it's more challenging than ever to keep a consistent stream of qualified leads in your sales pipeline. Now you can boost your quantity and quality of leads through a proven methodology.

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, Executive Director of MECLABS and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth and improve your sales performance.

You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:

• Align sales and marketing efforts to optimize the number of leads
• Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, blogs, podcast, webinars and more
• Create value for the prospective customer throughout the buying process
• Manage a large group of leads without feeling overwhelmed
• Identify and prioritize your best prospects
• Increase the percentage of leads who become profitable customers
• Avoid lulls in the sales cycle with better leads
• Dialog with numerous executives as trusted advisors
• Ready yourself for what's next – new and promising tactics for lead generation

Keep leads flowing through your sales pipeline! With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.