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30 Minute Marketer: How to Segment Your Email List for Better Results

MarketingSherpa's 30-Minute Marketer:
How to Segment Your Email List for Better Results

10 quick tactics for splitting your list for more targeted content

How to Segment Your Email List for Better Results includes:

  • Why segmentation is so important to an email strategy
  • How to win over the skeptics on your team
  • Types of data you will need for the segmentation process
  • Ways to determine your segmentation types
  • 10 pages and 3 charts

Segmenting your email lists to achieve better results

In email marketing, targeted messaging begins with segmentation. Targeted emails connect more directly to subscribers' interests, and convince them to open, engage and convert more often.

By segmenting your lists, you can personalize content to best appeal to the particular recipients you want to reach. You can narrow the content's focus based on the segment's characteristics. And, perhaps most importantly, you can avoid bombarding your general list with stuff that won't interest them—thingsreadersmay view as spam.

For each 30-Minute Marketer, we scour the vast MECLABS library of marketing research, from MarketingSherpa case studies and benchmark reports,to MarketingExperiments optimization tests, and edit all of the research down into an actionable piece that helps you improve your marketing performance right now…or, at least, by the time you’re done with lunch.


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