Improve your online testing skills, increase your company's revenue, and advance your career with the MECLABS Online Testing course.
This course covers highly valuable material including:
While more and more marketers are recognizing the need to systematically test their new ideas, few have ever received serious, relevant training in online experimentation. In fact, the average MBA program teaches very little about online testing.
Today, many marketers are not aware of what constitutes a valid sample size, they are confused over the best test design, and they have serious questions about interpreting their test results.
What's more... the online testing community has grown so fast, it has not had time to develop a set of Professional Standards and Best Practices.
The newly-released Online Testing Certification Course is full of enhanced sessions, new real-world research, a testing tool and proven methods for achieving the greatest improvement in conversion.
For the past five years, MECLABS has been developing the optimum methodology for online experimentation. Working with both large and small research partners like The New York Times, Reuters, and Insurance.com, the lab has tested more than 1 million keywords, 20 million email messages, and 100,000 order paths.
Through this rigorous process, our researchers have codified a set of simple principles and formulas that can help an organization run quick, efficient, money-saving microtests. The MECLABS Online Testing Course will cover the key principles for conducting successful online tests. Here is a sample of what the course sessions will cover:
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