Crossing the Technology Divide: How to Diagnose and Troubleshoot Your IT/Marketing Relationship

When implementing optimization campaigns, the most important relationship in a marketer's life is frequently with your IT department. Amid frequent communication lapses and bandwidth struggles, even top-level optimization programs struggle to build a winning Optimization team with your IT department.

Join Jessica McGraw, Senior Technical Manager at MECLABS, Spencer Whiting, Senior Research Manager, and Meghan Lockwood, MECLABS research analyst and author of the upcoming Website Optimization Benchmark report, as they discuss how to avoid the major pitfalls inherent in the Marketing-IT divide, and develop a successful technology strategy for your optimization campaigns.
This advanced interactive session will include:

• Practical lessons of what went right   and what went wrong   in MECLABS 10 years' implementing optimization campaigns in companies such as the NY Times.
• Implementation strategies from the practitioner, vendor and technical perspectives
• IT communication Do's and Don'ts
• The seven deadly sins in a testing environment
• A take-away tool to help you communicate your system requirements with your IT department
• Learn to communicate your project parameters in "techie" to create a culture of testing in your organization.