Adriel Sanchez
VP, Demand Generation
SAP
@Adriel_S
LinkedIn

Adriel Sanchez brings more than 15 years of direct/digital marketing experience across a wide range of industries and geographies. He’s been a thought leader and well-recognized people manager at companies such as Citibank, the Direct Marketing Association, Jupiter Media Metrix and most recently, SAP. Sanchez is a versatile, results-oriented, practical marketer who uses his adaptive communication style and relationship-building skills to bridge gaps between Marketing, Sales and IT. His largest contributions have been in the areas of owned, earned and paid media, developing end-to-end demand generation practices, and leading cultural transformation.

Sanchez currently heads a demand generation hub of more than 50 people at application software giant SAP. His organization provides database marketing, telemarketing, digital marketing and campaign management services to field marketers across the company.