Join us February 17-20 at the Aria Resort & Casino Las Vegas for MarketingSherpa Email Summit 2014 – the world's longest-running research-based email marketing event. Email Summit 2013 was attended by more than 800 marketers, and we plan to accommodate an even larger crowd this year.
We have a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more:
All attendees will participate in an email test, including treatment designs, test launch, results tracking and analysis. Take advantage of our unique one-on-one coaching clinics where you can receive a personal consultation and expert advice on your own email program, including new ideas, quick-win suggestions and more. Coaching clinics will be available on a first-come, first-served basis.
Become a Certified Professional by taking Pre- and Post-Summit workshops taught by marketing research experts including step-by-step tactics on optimizing your results with scientifically-proven methodolgies and heuristics.
Pre-Summit Workshop – this session covers the tools you need to test and optimize your email campaigns – from email capture to online conversion. The Email Messaging Certification workshop includes deep dives into building lists, crafting email copy, converting clicks to sales and optimizing the process.
Post-Summit Workshops – pick between two certification workshops.
Lead Management Certification workshop, a brand-new curriculum unveiled at Lead Gen Summit 2013 in San Francisco last fall, will consist of three sessions focusing on lead capture, qualification and nurturing, each lasting two hours.
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Learn how to improve the efficiency of any landing page in our Landing Page Optimization Certification workshop, consisting of five sessions explaining how to determine optimization ROI and the core conversion elements: proposition force, friction, incentive, and anxiety.
Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, etc. You will have the opportunity to join your peers from around the world and subject-matter experts in roundtable sessions to discuss critical topics including what is and isn't working in email marketing today.
Join us on February 17-20 at the Aria Resort & Casino Las Vegas for Email Summit 2014 to learn proven email strategies for maximum results.