Integrated Marketing Week 2015
Download your free slides from "Live Optimization: Putting 15 years of research into practice"
You have been authorized to receive a complimentary digital copy of the presentation slides for "Live Optimization: Putting 15 years of research into practice," presented by Jon Powell, Senior Manager of Research and Strategy, MECLABS Institute. We hope you find them useful as you infuse the conversion heuristic into your landing pages and emails. By defining motivation, value, incentive and various impediments to conversion, it becomes easier to see how each concept is expressed and how to best approach optimizing your campaigns.
More Live Optimization Resources from MECLABS[Video] Live Optimization Session The MECLABS team reveals the results of LifeWay's email copy test, as well as live optimization of the audience's emails and landing pages See full video >>
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 Optimize Your Own Pages and EmailsReceive one-on-one, customized feedback on your marketing campaigns from an optimization expert. Send us your landing pages and emails, and one of our researchers will meet with you to ensure you are reaching maximum conversion. |
 Get More from the MECLABS Marketing LabThe MECLABS research team hit the road this month, working with marketers to help them drive better results in their marketing campaigns at several industry events around the country. In an upcoming Web event, we will share top takeaways from our time in the Marketing Lab at IRCE and reveal the most common ways ecommerce marketers are leaking revenue in their sales and marketing paths. |
